Comments on: Maintenance Marketing http://www.liftstrategies.com/articles/maintenance-marketing/ marketing tools for small business owner, franchisees, Canada's top marketing strategist and professional speaker Wed, 21 Jul 2010 20:35:58 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Jen http://www.liftstrategies.com/articles/maintenance-marketing/comment-page-1/#comment-23 Jen Tue, 06 Jan 2009 18:42:32 +0000 http://www.liftstrategies.com/?p=456#comment-23 Hi Barbara, Thanks for your question. Many franchise head offices provide specific tools and guidelines for marketing. For this reason, it may be difficult to answer your question without doing a complete Lift Assessment. http://www.liftstrategies.com/consulting/strategic-advisor-program/ Here’s the short answer…these days a website can be easily updated if you have your web developer design site using a “content management system” (CMS). My website can be updated without having any knowledge of computer programming. Having a website that is current is very important. The more content on your site the better. Especially when it is informaton your clients and prospects will benefit from. Google loves it when new and relevant content is posted on your website. Secondly, there are tools available at a reasonable price that will help you manage sending out emails to customers and prospects. It is important that you have a good marketing strategy in place before you pick one of these tools you get the right one for your business. Here are a few: http://www.constantcontact.ca/ http://www.icontact.com/ If you want more information, feel free to contact me directly. Jen Hi Barbara,
Thanks for your question. Many franchise head offices provide specific tools and guidelines for marketing. For this reason, it may be difficult to answer your question without doing a complete Lift Assessment.
http://www.liftstrategies.com/consulting/strategic-advisor-program/

Here’s the short answer…these days a website can be easily updated if you have your web developer design site using a “content management system” (CMS). My website can be updated without having any knowledge of computer programming.

Having a website that is current is very important. The more content on your site the better. Especially when it is informaton your clients and prospects will benefit from. Google loves it when new and relevant content is posted on your website.

Secondly, there are tools available at a reasonable price that will help you manage sending out emails to customers and prospects. It is important that you have a good marketing strategy in place before you pick one of these tools you get the right one for your business. Here are a few:

http://www.constantcontact.ca/
http://www.icontact.com/

If you want more information, feel free to contact me directly. Jen

]]> By: Barbara Leader http://www.liftstrategies.com/articles/maintenance-marketing/comment-page-1/#comment-20 Barbara Leader Tue, 06 Jan 2009 03:36:52 +0000 http://www.liftstrategies.com/?p=456#comment-20 Jen, I am a Roaring Woman and I defintely need HELP!!!! I intellectually know what my business needs but my IT skills are sadly lacking as I am from the baby boomer generation and I am not too savvy about all the marketing that is available on the net and how to go about it. I have a wonderful business (SureSlim Wellness Clinic a franchise in Victoria)_ I need to step it up a notch and feel I am just floundering.What do you suggest? Jen, I am a Roaring Woman and I defintely need HELP!!!! I intellectually know what my business needs but my IT skills are sadly lacking as I am from the baby boomer generation and I am not too savvy about all the marketing that is available on the net and how to go about it. I have a wonderful business (SureSlim Wellness Clinic a franchise in Victoria)_ I need to step it up a notch and feel I am just floundering.What do you suggest?

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