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	<title>Women Motivational Speakers, Keynote Business Speakers and Trainer, Marketing Strategist, Canadian Motivational Speaker</title>
	<link>http://www.liftstrategies.com</link>
	<description>marketing tools for small business owner, franchisees, Canada&#039;s top marketing strategist and professional speaker</description>
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		<title>Ride the Wave</title>
		<description><![CDATA[In my presentations, I often speak about riding the wave. When there is excitement about a popular song, a big story in the news or trends in the marketplace, there is an entry point for an organization to gain more exposure. There is an opportunity to ride that wave. Right now, I am really enjoying [...]]]></description>
		<link>http://www.liftstrategies.com/marketing-tips/ride-the-wave/</link>
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		<title>Chat With WXN</title>
		<description><![CDATA[Karley Cunningham, Big Bold Brand and Jen DeTracey, Lift Strategies share their process of developing a relevant, powerful and compelling brand for WXN. This process looks like this: Members + Organization = Brand Once the brand and messaging are developed. Lift Strategies works its magic to create a marketing action plan that truly speaks to [...]]]></description>
		<link>http://www.liftstrategies.com/video-podcast/chat-with-wxn/</link>
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		<title>The Price is Right</title>
		<description><![CDATA[The TV show “The Price is Right®” is a household name for many of us. I even bought the game several years ago to play with my daughter. In the “real world” of business, determining the right price for your products or services can be tricky. From my experience, when businesses are in the infant [...]]]></description>
		<link>http://www.liftstrategies.com/marketing-tips/the-price-is-right/</link>
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		<title>Interview with NL Radio &#8211; 610 AM</title>
		<description><![CDATA[Jen_interview_NL_small file Jen DeTracey presents her Get Your Business Rockin&#8217; keynote in Kamloops on June 24, 2010 at 7 pm at the Kamloops Convention Centre. This event is presented by the Kamloops Chamber of Commerce and sponsored by NL Radio 610 AM.]]></description>
		<link>http://www.liftstrategies.com/podcast/interview-with-nl-radio-610-am/</link>
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		<title>Truth in Advertising</title>
		<description><![CDATA[Copywriters and advertising professionals have a reputation as snake-oil salesmen; people who will lie and say anything to get customers to buy something. But if you think about it logically for a moment, this doesn’t make sense. A persuasive website, sales letter or brochure can get a customer to buy a product they’ve never tried [...]]]></description>
		<link>http://www.liftstrategies.com/tip-experts/truth-in-advertising/</link>
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		<title>Power of the People</title>
		<description><![CDATA[Like many business owners, I like to give back to my local community. One of the events I attended this month (June 2010) was the “Empty Bowl Project”, hosted by A Loving Spoonful (www.alovingspoonful.org). A Loving Spoonful provides meals to those living with HIV/AIDS. Meals are delivered by a large and enthusiastic community of volunteers. [...]]]></description>
		<link>http://www.liftstrategies.com/marketing-tips/power-of-the-people/</link>
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		<title>BC Government&#8217;s Gift</title>
		<description><![CDATA[In May, I had the privilege of working with an amazing emerging business called Teafarm. They are just one of the many lucky organizations which have received B.C. government funding to enable them to work with us at Lift Strategies. This funding made it possible for Teafarm to receive marketing training as well as find [...]]]></description>
		<link>http://www.liftstrategies.com/marketing-tips/bc-governments-gift/</link>
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		<title>Get the Customer to Take Action</title>
		<description><![CDATA[Make sure that you’ve got a call to action in your marketing materials that is prominent and easy to understand. After all, if you don’t tell your customer what you want them to do, then they can’t help you. The call to action doesn’t have to be a request for an immediate sale. It might [...]]]></description>
		<link>http://www.liftstrategies.com/tip-experts/call-to-action/</link>
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		<title>Sales Training Workshop &#8211; June 2010</title>
		<description><![CDATA[I recommend the following sales program and will be guiding participants through the LIFFT™ Process as part of session number two. Government funding is available to cover the cost of this program if you are interested in attending or want your staff to attend. Video &#8211; http://www.liftstrategies.com/video-podcast/sales-flight-plan-workshop/ The Sales Flight Plan Workshop by 30,000 Feet [...]]]></description>
		<link>http://www.liftstrategies.com/tip-experts/sales-training/</link>
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		<title>Establishing Great Sponsorship Agreements</title>
		<description><![CDATA[Lately, I have been working with clients on developing sponsorship agreements that rock! What is a sponsorship agreement? To me, it is an agreement between two organizations in which both gain benefits and meet specific objectives. Simply put, festivals of all kinds – including music, theatre and film – are prime examples of organizations that [...]]]></description>
		<link>http://www.liftstrategies.com/marketing-tips/establishing-great-sponsorship-agreements/</link>
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