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	<title>Women Motivational Speakers, Keynote Business Speakers and Trainer, Marketing Strategist, Canadian Motivational Speaker</title>
	<link>http://www.liftstrategies.com</link>
	<description>marketing tools for small business owner, franchisees, Canada&#039;s top marketing strategist and professional speaker</description>
	<lastBuildDate>Thu, 11 Feb 2010 19:12:53 +0000</lastBuildDate>
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		<title>Getting Online Exposure &#8211; Part One</title>
		<description><![CDATA[Words like Facebook, Twitter, and LinkedIn have become buzzwords even for those who spend very little time online. These social networking tools open up a whole new world. A world that scares the bejesus out of some business owners.
This new world goes well beyond tried-and-true Yellow-Page advertising concepts and traditional print and radio advertising campaigns. [...]]]></description>
		<link>http://www.liftstrategies.com/articles/online-exposure1-part-one/</link>
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		<title>Getting Online Exposure – Part Two</title>
		<description><![CDATA[In part one of “Getting Online Exposure,” we discussed easing into the online marketing process. Social media can be time consuming, so it is best to pick one method of marketing and start building on that.
The first step is to make sure you have a good website with the right information on display. The second [...]]]></description>
		<link>http://www.liftstrategies.com/articles/getting-online-exposure-%e2%80%93-part-two/</link>
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		<title>Consistency Counts – Part Two</title>
		<description><![CDATA[This afternoon I was driving home from a number of client meetings and my attention was drawn towards a small wooden building at the top of a hill. With all the hype of the 2010 Winter Games, it’s cool to see so many businesses displaying Canadian flags, putting up signage that says “Go Canada” and [...]]]></description>
		<link>http://www.liftstrategies.com/marketing-tips/consistency-counts/</link>
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		<title>Consistency Counts – Part One</title>
		<description><![CDATA[A close friend of mine regularly stops at her local fast food drive-thru for breakfast. Last week she asked for a cup of hot water with her order. The woman at the window told her that request would cost her fifteen cents. In the past, there was no charge for this “little extra.” Yet, on [...]]]></description>
		<link>http://www.liftstrategies.com/marketing-tips/consistency-counts-%e2%80%93-part-one/</link>
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		<title>Your Website Is A Tool</title>
		<description><![CDATA[Question from Lift Strategies:
A website can be a electronic brochure or it can be used as a marketing tool. Can you tell us how your company helps its clients maximize their online presence?
Answer from October 17 Media:
A website should absolutely act as a tool for the business owner, their clients and their potential customers. It [...]]]></description>
		<link>http://www.liftstrategies.com/tip-experts/website-is-a-tool/</link>
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		<title>Website Form and Function</title>
		<description><![CDATA[Question from Lift Strategies:
I wrote an article called &#8220;Is Your Website an Island?&#8221; http://www.liftstrategies.com/articles/is-your-website-an-island-ensure-a-strong-brand-presence-online/
In this article, I addressed how many companies jump into getting a new website without clearly defining their brand or looking at the bigger picture beyond a landing page (the first page on a website that the user goes to).
My question: Can [...]]]></description>
		<link>http://www.liftstrategies.com/tip-experts/907/</link>
			</item>
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		<title>Exceptional Sales Training</title>
		<description><![CDATA[Just Face These Facts:
1. Selling is the most critical skill for building a business and driving revenues.
2. Getting instantly relevant is the most important competency for sales success.
3. When you know how to open, closing takes care of itself.
A Complete Nuts &#038; Bolts, Here&#8217;s How You Do It Program
The High Output Sales System is a [...]]]></description>
		<link>http://www.liftstrategies.com/tip-experts/exceptional-sales-training/</link>
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		<title>Up In The Air &#8211; Using Technology Effectively</title>
		<description><![CDATA[Over the holiday season, I took my daughter to see the movie “Up In The Air” starring George Clooney. Ryan Bingham (George Clooney) is a corporate downsizer who travels around the United States firing employees. 
This movie begs the question as to whether technology is the right fit for a business that is hired to [...]]]></description>
		<link>http://www.liftstrategies.com/marketing-tips/up-in-the-air-using-technology-effectively/</link>
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		<title>Convert Prospects into Happy Customers</title>
		<description><![CDATA[For those of you who have heard one or more of my presentations or attended the LIFFT™ Training program, you know how important it is for you (and your team) to be able to convert enquiring prospects into customers.
There is no point in investing time, energy and money in marketing if your ability to follow [...]]]></description>
		<link>http://www.liftstrategies.com/marketing-tips/convert-prospects-into-happy-customers/</link>
			</item>
	<item>
		<title>Expert Advice on Website Strategy</title>
		<description><![CDATA[Question from Lift Strategies:
I understand that you often work with business owners in the health care profession and have had great success generating client leads with chiropractors. Can you give a few examples of how you have helped increase their revenues?
Answer from October 17 Media:
We love working with health care professionals such as chiropractors, registered [...]]]></description>
		<link>http://www.liftstrategies.com/tip-experts/website-strategy/</link>
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