About Jen

During nearly two decades of strategic marketing experience with the likes of Virgin Entertainment Group, Jen DeTracey found time to publish her work in some of Canada’s top business publications, develop an intensive range of marketing programs, and work with Sarah McLachlan’s record label. She has also been recognized as one of the top business lecturers at Langara College, and has authored two books.

As one of Canada’s top marketing strategists, Jen keeps it simple. She engages and retains, and shifts minds. She’s an action master and a true alchemist at heart.

Jen’s strategic marketing track record combined with her consulting background in the industry gamut (retail, wholesale, distribution, manufacturing, education, non-profits, business-to-consumer services and business-to-business services) makes her an expert in the field. Her success lies in the ability to take complex ideas and break them down into simple, easy-to-understand concepts. An example of this is her trademarked process, LIFFT®. LIFFT® is a proven five-step strategic marketing process that acts as a positive reinforcement for experienced marketers, while being significantly easy to assimilate by rookies in the marketing game.

Jen loves helping people succeed. Sincere and honest, she injects subtle humour into her keynotes and seminars, collaborates with the energy of the people in the room and then works to engage and retain via active audience participation. Because Jen has a natural gift for presenting ideas, even the most resistant and skeptical have experienced “aha” moments, shifting their perspective.

Being action-oriented, Jen works with decision makers who are motivated to take steps towards accelerated growth and convert ideas into action.