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	<title>Comments on: Branding Beyond a Logo</title>
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	<link>http://www.liftstrategies.com/marketing-tips/branding-beyond-a-logo/</link>
	<description>marketing tools for small business owner, franchisees, Canada&#039;s top marketing strategist and professional speaker</description>
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		<title>By: jen</title>
		<link>http://www.liftstrategies.com/marketing-tips/branding-beyond-a-logo/comment-page-1/#comment-487</link>
		<dc:creator>jen</dc:creator>
		<pubDate>Mon, 10 Jan 2011 19:01:52 +0000</pubDate>
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		<description>Simeon it is so true. It only takes one little think to mess up a sale. There is the cool book that talks about customer service and how important it is yet if the quality of the product (or service) and the on time delivery do not meet the expectations of the buyer, then there is serious discontentment. This book is called &quot;Exceptional Service, Exceptional Profit.&quot;
http://www.amazon.ca/Exceptional-Service-Profit-Five-Star-Organization/dp/0814415385/ref=sr_1_1?ie=UTF8&amp;qid=1294686015&amp;sr=1-1

You know what&#039;s funny? I just posted the link from Amazon for this book and they are presently out of stock:( Fortunately with the net you can pre-order a copy:)</description>
		<content:encoded><![CDATA[<p>Simeon it is so true. It only takes one little think to mess up a sale. There is the cool book that talks about customer service and how important it is yet if the quality of the product (or service) and the on time delivery do not meet the expectations of the buyer, then there is serious discontentment. This book is called &#8220;Exceptional Service, Exceptional Profit.&#8221;<br />
<a href="http://www.amazon.ca/Exceptional-Service-Profit-Five-Star-Organization/dp/0814415385/ref=sr_1_1?ie=UTF8&#038;qid=1294686015&#038;sr=1-1" rel="nofollow">http://www.amazon.ca/Exceptional-Service-Profit-Five-Star-Organization/dp/0814415385/ref=sr_1_1?ie=UTF8&#038;qid=1294686015&#038;sr=1-1</a></p>
<p>You know what&#8217;s funny? I just posted the link from Amazon for this book and they are presently out of stock:( Fortunately with the net you can pre-order a copy:)</p>
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		<title>By: Simeon Garriott</title>
		<link>http://www.liftstrategies.com/marketing-tips/branding-beyond-a-logo/comment-page-1/#comment-126</link>
		<dc:creator>Simeon Garriott</dc:creator>
		<pubDate>Tue, 07 Dec 2010 19:59:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.liftstrategies.com/?p=855#comment-126</guid>
		<description>Wow!
You hit the nail on the head with this one!
How  many times do we think all we need is a nifty logo some good copy and the world will come to our door. 
All it takes is one little thing to mess up the sale.
Keep up the great work</description>
		<content:encoded><![CDATA[<p>Wow!<br />
You hit the nail on the head with this one!<br />
How  many times do we think all we need is a nifty logo some good copy and the world will come to our door.<br />
All it takes is one little thing to mess up the sale.<br />
Keep up the great work</p>
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