http://www.liftstrategies.com/marketing-tips/consistency-counts-%e2%80%93-part-one/ marketing tools for small business owner, franchisees, Canada's top marketing strategist and professional speaker Wed, 08 Feb 2012 00:34:33 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.liftstrategies.com/marketing-tips/consistency-counts-%e2%80%93-part-one/comment-page-1/#comment-85 Inspiration for Communications Wonks | writeimage Thu, 27 May 2010 16:52:29 +0000 http://www.liftstrategies.com/?p=917#comment-85 [...] Strategies. Jen’s Marketing Tips are always good food for thought. I particularly liked this two-parter on being consistent with your customers. By the way, if you happen to need a new [...] [...] Strategies. Jen’s Marketing Tips are always good food for thought. I particularly liked this two-parter on being consistent with your customers. By the way, if you happen to need a new [...]

]]> http://www.liftstrategies.com/marketing-tips/consistency-counts-%e2%80%93-part-one/comment-page-1/#comment-58 Jim Webster Tue, 09 Feb 2010 22:04:12 +0000 http://www.liftstrategies.com/?p=917#comment-58 Thanks you for the marketing and company tips. I do enjoy your points but have reservations about the last one. The poor communications of the company in your " Consistency Counts" was that the staff were not given a clear understanding why there is a cost with serving hot water to a customer, the point if they did supply the cup and lid being one point but also the cost of producing, serving the hot water is a cost, thou maybe small but if added together over a year turns into money out of the bottom line. And where do you draw the line in supplying free things? Thanks you for the marketing and company tips. I do enjoy your points but have reservations about the last one. The poor communications of the company in your ” Consistency Counts” was that the staff were not given a clear understanding why there is a cost with serving hot water to a customer, the point if they did supply the cup and lid being one point but also the cost of producing, serving the hot water is a cost, thou maybe small but if added together over a year turns into money out of the bottom line. And where do you draw the line in supplying free things?

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