Consistency Counts – Part Two
This afternoon I was driving home from a number of client meetings and my attention was drawn towards a small wooden building at the top of a hill. With all the hype of the 2010 Winter Games, it’s cool to see so many businesses displaying Canadian flags, putting up signage that says “Go Canada” and decorating their storefronts accordingly.
The particular building that caught my eye was a sign company I have worked with on several occasions. They had cleverly taken advantage of their red building and placed a white maple leaf in the centre close to the roof. It looked really cool.
On a cement wall beside the building was a beautifully done red banner with the company’s logo. The logo was white and was three dimensional. It looked great and caught my eye immediately.
When I looked more closely at the building and its surroundings on this industrial street, I noticed a more traditional sign which sat on the lawn of the property. It was white, framed in brown wood. The problem with their sign was that it stood out like a sore thumb because it was so dirty. It’s hard to know whether they were too lazy to clean it or if the black and grey streaks were permanent due to the aging and weather conditions.
If I was a prospect who was considering using this sign company’s services, and I saw the inconsistency in the quality of their outdoor signs, I would think about going somewhere else. After all, I want to know I’m going to get a great looking sign that will be able to withstand Vancouver’s wet climate.
Is there consistency in the way you present your company and its brand?
Would it be helpful for Lift Strategies to conduct a LIFFT® assessment? http://www.liftstrategies.com/wp/consulting/
This process could make or break achieving your sales objectives for 2010.
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