Does Your Business Bark?
Dog Friendly Advantage
The best thing about the economy right now is how creative we marketing people can be, especially when clients have tight marketing budgets. At Lift Strategies, we know our clients have great ideas; often it is our job to help them determine the logistics and timeframe in which to best put their ideas into action.
Here’s a very cool idea that required a very small financial investment. Its concept was developed by one of our clients’ marketing coordinators, Angie Cruz from Vancouver Gas Fireplaces. www.vangasfireplaces.com/contact.asp
The owner of Vancouver Gas Fireplaces often brings his dog to work. This means the place is set up as a dog friendly environment including a dog dish that automatically refills with water.
Angie decided to use this as a promotional opportunity. She had vinyl artwork put on the front door that says “Pet Friendly” with a line drawing below the text of a dog door and paw prints. Angie has put this information on the company website and posting this information on several dog friendly online directories.
Do you have a marketing idea that barks outside of the box?