Comments on: Does Your Business Bark? http://www.liftstrategies.com/marketing-tips/does-your-business-bark/ marketing tools for small business owner, franchisees, Canada's top marketing strategist and professional speaker Wed, 08 Feb 2012 00:34:33 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: jen http://www.liftstrategies.com/marketing-tips/does-your-business-bark/comment-page-1/#comment-486 jen Mon, 10 Jan 2011 18:55:33 +0000 http://www.liftstrategies.com/?p=770#comment-486 Thanks Carol for an example that reinforces this posting "Does Your Business Bark?" The LIFFT marketing process is all about leveraging what you have, what you know and what you can do to create greater awareness for your products, services and community involvment. Great example. Thanks Carol for an example that reinforces this posting “Does Your Business Bark?”
The LIFFT marketing process is all about leveraging what you have, what you know and what you can do to create greater awareness for your products, services and community involvment. Great example.

]]> By: weaver http://www.liftstrategies.com/marketing-tips/does-your-business-bark/comment-page-1/#comment-377 weaver Mon, 20 Dec 2010 21:11:25 +0000 http://www.liftstrategies.com/?p=770#comment-377 When i worked as a member relations/marketing officer for a small credit union, i was constantly coming up with creative low/no cost ways to market the credit union because i hardly had any budget to work with. One area i realized was that the credit union used their fax machine frequently - sending out many faxes to members each and every day and always used a cover sheet. So, what i did was redesign that sheet utilizing that extra wasted space - adding (graphically) whatever program/event or seasonal promotion we had going on at that time - which then, alerted all those members (especially new ones) receiving faxes of what we were presently up to and what was new. I always changed it and kept it fresh with new content every few weeks. When i worked as a member relations/marketing officer for a small credit union, i was constantly coming up with creative low/no cost ways to market the credit union because i hardly had any budget to work with.

One area i realized was that the credit union used their fax machine frequently – sending out many faxes to members each and every day and always used a cover sheet.

So, what i did was redesign that sheet utilizing that extra wasted space – adding (graphically) whatever program/event or seasonal promotion we had going on at that time – which then, alerted all those members (especially new ones) receiving faxes of what we were presently up to and what was new.

I always changed it and kept it fresh with new content every few weeks.

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