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Database Marketing – Use It or Loose It

September 04th, 2008 | 1 Comment »

Customer, client or patron Information is often one of a company’s most valuable assets. In this podcast, Jen DeTracey shares a story about how one of her clients used database marketing to successfully promote a special event to its biggest fans.

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One Response to “Database Marketing – Use It or Loose It”

  1. Jamie Lees D'Angelo says:
    September 12, 2008 at 12:27 pm

    Thanks Jen for using real life examples when explaining the concept. This assists hugely in comprehension.

    Looking forward to your next installment.

    Jamie