Database Marketing – Use It or Loose It

September 04th, 2008

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Customer, client or patron Information is often one of a company’s most valuable assets. In this podcast, Jen DeTracey shares a story about how one of her clients used database marketing to successfully promote a special event to its biggest fans.

  1. Jamie Lees D'Angelo September 12th, 2008 12:27 pm

    Thanks Jen for using real life examples when explaining the concept. This assists hugely in comprehension.

    Looking forward to your next installment.

    Jamie

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