Is She the One?
I think Spence Diamonds knows how to sell jewellery. Their radio commercials and bus shelter ads speak to women who want to feel they are “the one” and puts pressure on their partner to take the big leap and present the woman they love with an engagement ring.
How do you feel when you look at this ad? Do you feel you married “the one” or do you feel like you missed the boat?
I believe this ad will evoke unique emotions in most people depending on what stage they are at in their romantic relationship. I know that when I first saw the ad, my first reaction was that there is no single person on the planet who can be “the one.” Rather, it’s a matter of timing, connection and attraction.
I’d love to hear what emotions this ad brings up for you.