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Keynote #1
The 5 Marketing Essentials To Getting 50% More “LIFFT™” (in Your Business)
Here’s what we offer the audience of your event:
Would you like to get more from your marketing initiatives? Jen DeTracey will walk you through LIFFT™, a 5-step strategic marketing process that will provide your business with at least 50% more lift.
The title, content and presentation length can be adapted to fit your industry and the theme of your event. LIFFT™ is an acronym for Layer, Inform, Frequency, Follow up, and Track.
During this presentation, participants learn:
- Five foolproof strategies to increase your income immediately
- How to expand your presence without exhausting your bank account
- Tactics to wring every drop out of what you’ve already got
- Strategies to think and work smarter, not harder
- Ways to build on your business equity
- How to tap into your ideal clients
- Methods for dramatically increasing your client base
Learn more about the LIFFT™ Process in the consulting section.
Keynote: Run 45 – 60 minutes.
Keynote #2
Get Your Business Rockin’…Building a Loyal Fan Club during Challenging Times
Here’s what we offer the audience of your event:
At the end of the day, customers are what fuel business. If customers are not an organization’s biggest fans, then it’s time to step back and figure out how that business can achieve rock star status.
Jen DeTracey shares the successes she gained during her ten years in the music business working for Sarah McLachlan’s record label, Nettwerk Records and with Virgin Entertainment Group. DeTracey then compares these principles to the “real world” of business.
Jen DeTracey shares the Five Rock Start Rules to get Your Business Rockin’. When business owners and decision makers apply these rules to their business and they are guaranteed to get and keep more customers.
During this presentation, participants learn:
- How to hone in on who your organization’s fan club
- Ways to downsize your core message and get more bang for your buck
- How to get more business with minimal resources
- Methods for gaining more customers more quickly
- Tactics to keep your fans coming back for more
Keynote: Run 45 – 60 minutes.