Create An Appealing Story
Creating an appealing story idea part 2
This time we’re continuing our look at what makes a news story. After all, the media are in the news business – not in the business of promoting businesses – so try to make what you do newsy.
In addition to last issue’s ideas, media like info that:
· Is unusual – it hasn’t happened in this area or in this manner before
· Sets a record in terms of timing, efficiency, equipment, volume etc.
· Is about someone jumping hurdles or overcoming difficult odds
· Has a big guy versus a little guy, or a hero and a villain, someone swimming against the tide.
Is your business the first family-run massage clinic in the community? Did you just have your 100th boot camp graduate?
Next time: We conclude our look at developing story ideas.
Anita Webster, Expertise in Public Relations
www.anitawebstercommunications.com