Attracting the Best Employee Talent
By working within Recruitment and aligning companies with people, we have seen what attracts and what does not attract the best candidates.
It starts with first impressions – so let’s start at the beginning:
1) When was the last time you took a good look at your website?
When many employers are sourcing, identifying, and pursuing top candidates they focus mainly on salary and benefits… what they may not be realizing is that most applicants’ first step is reviewing the website of your company.
Simply put – salary and benefits don’t matter if they don’t apply in the first place.
This means that, whether you like it or not, your website represents not only your products or service but also your culture and what you stand for. Does your website’s “about us” section talk your culture or 3rd party recognitions? Can the person take pride in working for your company based on your website? Does your website make you look outdated or ahead of the curve?
The overall question is â€¦.. what does your website say about you?
2) How do you deal with applicants when they actually apply?
So the best national candidate has applied to your company because of your fantastic website. So the question is now, what are you doing about it? How they are managed through the application process reflects how you treat your employees. So, a few questions to think about:
How long does it take for you to get back to them â€¦ a day, a week, never?
Do you give them contact information so they can speak to someone if they have any questions?
Do you send through an email thanking them for applying or just do nothing?
The bottom line is – the first impressions you create dictate the type and quality of people that will apply to your company.
The good news is, you can take control of this process right now and attract the best.