Compelling Stories
Get them at hello – developing a strong story idea part 3
This time we conclude our exploration of what kind of stories appeal to reporters. The news business is all about presenting compelling ideas – so it’s important to get this right.
Media like an idea that:
· Involves serious consequences
· Involves horror, pathos, danger, threat or conflict
· Has a personal face – you can show how it affects a person or a family
· Provides useful, helpful info – tips, techniques
· Has good photographic possibilities.
Does your bookkeeping service provide work-at-home opportunities for mums so they are around more for their kids? Can what you do be explained in a feature photo you could set up?
Working with the media can be rewarding and great for business. Next time we’ll look at more ways to make this happen.
Anita Webster, Expertise in Public Relations
www.anitawebstercommunications.com