Consistency is Key on YouTube
One of the best ways to grow a loyal audience of potential clients on YouTube is by uploading on a regular schedule. Doing so helps viewers to remember when to tune in again to check out another “episode” in your series of videos.
It’s also important to be consistent and create the same kind of material for your channel. When viewers subscribe to you on YouTube it’s because they want to see more of the type of content they were watching when they clicked on the subscribe button. If you switch to different types of videos on the same channel, you’ll likely see people unsubscribe with each change of genre.
People are creatures of habit. It’s only natural for most to like routine and be resistant to change. Treat your YouTube videos like they’re episodes of a “show” with a regular schedule and a consistent feel throughout, and you’ll be sure to see an increase in viewers and subscribers with each new upload.
Josh Rimer is a YouTube Partner and personality who promotes companies and their products through entertainment-focused web videos. He has a blog about YouTube marketing tactics at http://www.JoshRimer.com and can help your company get more exposure through online video.