Copywriting. Less is More.
Web content, sales letters or other business marketing collateral needs to get to the point quickly.
A quick example: Which statement from the Services page of a Vancouver-based professional organizing company do you think is better?
A) Out of Chaos is a trusted provider of excellent, customized organizing services located in Vancouver, Canada. Our highest aim is to create and maintain order in your corporate and residential spaces through the hands-on training, support and consultation of a qualified Professional Organizer.
B) Out of Chaos provides customized organizing services. Our aim is to create order in your corporate and residential spaces through the hands-on training and support of a Professional Organizer.
Clearly, the second version is more concise and hard-hitting. Indeed, you could even shave off a few words from the second example and still provide a clear understanding of the company’s offerings.
By all means, write as long as you need to in order to help clients understand what you do. But a good rule of thumb is to avoid redundancy and make every word count.
Contributed by Jonathon Narvey, President of www.writeimage.ca