The Purpose of a Business Blog
A business blog should be an integrated part of your marketing plan. Before you start posting, you need to set a plan in motion to get the desired effect from your hard work.
· Do you want to use the blog for company branding, to establish yourself as an expert in the field, for market research, or to increase your Google search ranking?
· Are you passionate about the subject? Blogging three to five times a week is time consuming. You have to enjoy the topic or you’re going to loose focus quickly.
· How much competition is there with your topic? If there are several blogs with similar topics, what new insight do you have?
Next time .. Who is Your Target Audience?
Tip featured by Bonnie Sainsbury | Web Marketing Coach | www.techcoachtips.com