Trade Show Design Tips
If you’ve ever attended a crowded trade show lined with exhibitors, you can appreciate the importance of having a well-designed booth that stands out from the rest. Here are a few tips to consider for your display:
1. Size Matters. Keep in mind that attendees are viewing your booth from a distance, so using large-scale graphics and concise, minimal text is critical. Passers-by should be able to understand your messaging within seconds, and be captivated enough to want to stop. There are a number of pre-made, easily transportable signage options that can be customized with your designs.
2. Keep it consistent. As with all your marketing materials, your designs should have a consistent, well-branded look and feel. This is critical in developing your easily-recognized image. Factors like your logo, colour scheme and text treatment are all part of this formula.
3. Understand your space. Knowing the dimensions, traffic flow, lighting and display space for your booth is essential in creating a successful layout. A good designer will ask the right questions to address these issues.
4. Make a lasting impression. Make sure you prepare an effective take-away item, such as a brochure or flyer, that will trigger visitors to contact you after the show. Better yet, put yourself in control of the contact information. Use a contest or other enticement to collect contact information from booth visitors. Sending a brochure after the show creates a great opportunity to follow-up and build new relationships.
Juliette Schmerler
President, SPECTRAMEDIA – Strategic Design Solutions
www.spectramedia.net – 604-733-5765
You’ve distilled the essence of designing a trade show exhibit for your attendee. We find we also need to consider the booth staffer, the installer, and the CFO, too, when we design exhibits. But it starts with the attendee.
Michael Thimmesch
Skyline Exhibits