Who is Your Blog’s Target Audience?
As with any marketing material, you need to know your blog’s target audience to be effective. Here’s a few points you need to consider.
· Is your intended audience your established customer
· Are you attempting to reach out to a new audience?
· Is the blog intended to be used as market research?
· How much reader participation do you want? Do you want your readers to participate, express their opinions, and encourage debate?
Next time: How are You Going to Market Your Blog?
Tip featured by Bonnie Sainsbury | Web Marketing Coach | www.techcoachtips.com