Who Should Write the Blog?
Depending on the size of the organization, this is not always an obvious choice. The blogger has to be a real person. The blogosphere expects you to be transparent. Be creative. The author of the blog doesn’t necessarily have to be the company’s marketing director or CEO. However, the author does have to be comfortable using a computer and enjoy writing. You can ask other employees, clients and experts to make contributions.
Next Time: Finding Content for Your Blog
Tip featured by Bonnie Sainsbury | Web Marketing Coach | www.techcoachtips.com