A Little Extra Never Hurts
At what point do you feel you are bothering your client to buy? From my experience it depends on your personality. I’ve worked with thousands of small business owners through my consulting, keynote presentations, workshops and Master the Market™ program. Most of the business owners I speak with are worried about unnecessarily bothering their customers or clients.
Maybe you can relate. You don’t want to call your customers or clients too often. You are worried about flooding them with too many emails. You are concerned about inundating them with too many letters or promotional postcards. In fact, these fears stop you from educating your customers or clients about how you can help them.
When you reach out to your customers or clients with information that is relevant to them, you are helping them make beneficial buying decisions.
It is not your decision when and how much your clients or customers buy; it’s their decision.
My sister just started working as a masseuse at a spa. There are times where she could work longer on a client if they wanted the extra time. I suggested to her that she ask all her clients when there is 5 or 10 minutes left in their session whether they’d like to have an additional 25 minutes added on to their time. It’s entirely possible that the client is unaware of this option until they’re asked outright. They have the right to say no, yet because they are already on the table and relaxed, they may choose to continue.
It is your company’s job to educate and offer. If you want to offer the best service and provide the greatest expertise, show and tell your clients all that you do and how you can help them. Repeat. Repeat. Repeat.
What are you doing to consistently keep your customer or client in the loop about what you can offer them?