Ride the Wave
In my presentations, I often speak about riding the wave. When there is excitement about a popular song, a big story in the news or trends in the marketplace, there is an entry point for an organization to gain more exposure. There is an opportunity to ride that wave.
Right now, I am really enjoying listening to the song “Airplanes” by B.o.B. http://www.youtube.com/watch?v=kn6-c223DUU. This song features 21-year-old vocalist Hayley Williams. I found Hayley’s voice to be quite captivating so I searched for her videos on YouTube. What I discovered was that she was one of these “under the radar” singers. Most of the videos I saw were either fan-created tributes, videos featuring her band, Paramore, or interviews with Hayley herself.
Her band, Paramore, was signed to a record label in 2005. They are recognized as a contributing band on the 2008 Twilight soundtrack along with several other similar projects. Hayley Williams’ vocals are much rawer in these recordings
Right now, Hayley Williams is riding the wave of the huge success of the song “Airplanes.” Previously, she recorded a cover version of Lady Gaga’s song “Bad Romance” in her living room and posted it on YouTube in March this year. This Lady Gaga cover has received almost 2 million visits since it was posted – a tremendous amount of exposure for this young singer. What’s even more interesting is how this video was labeled. The song is solely performed by Hayley Williams, yet it’s tagged in the credits with her band name, Paramore.
Hayley Williams rode the popularity of Lady Gaga and now she is making a name for herself with “Airplanes”. What opportunities are hot and happening in your marketplace in which you can ride that wave?
Right now I am riding the wave by helping non-profit organizations and small businesses through a government grant that gives organizations money to receive marketing training for employees.
If you work for or own an organization with more than two employees on payroll, find out about an easy-to-complete B.C. Government Grant that will give you access to marketing expertise from Lift Strategies.
Please contact me by email at jen@liftstrategies.com or call me at 604.255.2098 to discuss your options.